Signed up for Adwords training from Google’s Adwords official advanced workshops and it was INCREDIBLE. Brad Geddes led the 2 day seminar. There is no way I would have been able to keep up if I hadn’t watched the Speed PPC boot camp videos and the Mixergy courses.
There were so many take aways from making sure to utilize ad extensions, having photos in ads that stare at the content will increase click through, metrics on how to determine if a campaign is going to be successful. So much information. He was so honest and unbiased about what works and what doesn’t. It was great to meet someone I could trust in the industry.
What I loved about it was that the 2 day workshop was 100% actionable. Only story telling was to share case studies. You could tell he had hands on experience and wasn’t biased toward Google. He’d answer questions openly and honestly regardless how it may look on Google. The information he gave was intense and high level so you HAD to be experienced to understand it. Thank g-d I am. I spent the last few years studying and implementing keyword research, seo, copywriting and analytics. You needed to understand those components before coming into his course because his was the top of the top. He said if I only retained 25% of the 1st day I’d be really good at adwords, but if I retained 50% overall I’d be great. I discovered from the other attendees tons of official google adwords reps aren’t even “good”. It’s crazy. He delivered this overflow of insights and tactics in a very digestible way. I couldn’t take a break though or to send a text because it was jam packed and if I did I’d be lost. Essentially I left there knowing I was now one of the best of the best and all I have to do is practice it and develop case studies of my own.
Before the seminar I had questions… here are the answers.
1 – When I do keyword research it estimates how much Ill pay per click but when I bid on that amount it doesn’t seem to trigger anything.
ANSWER: Google adwords keyword tool isn’t always accurate and I need to test on my own campaign to see how much I’ll be spending. Quality Score and Click Conversion and Account History have a lot to do with the cost of my keyword I’m bidding on
2 – Does default mean how high I am willing to go, but it doesn’t charge me that high amount, kinda like an ebay auction where it depends on the other bidders, or does it mean how much I will actually spend per click.
ANSWER: Yes it is like eBay. It’s the amount I am willing to go and I can set it by campaign, ad group or by individual keyword
3 – To have an immediate return on investment how much does a start up need to plan on spending per month assuming they have a landing page with a product to sell.
ANSWER: A solid general starting point to do market testing and see increase in revenue is $1000/mo to spend on adwords. Plan on the first 30 days being market testing. That being said a lot can be done under $100/mo it just progresses at a slower rate than someone who can afford $1000/mo. It all depends on the profit margin of the product/service you are selling and how much you are spending on adwords to get people to come to your site.
Minimum musts for the initial testing phase
- run the campaign at least a week
- get 300 clicks PER ad
- receive at least 7 conversions [purchases, email sign ups, etc] PER ad
*Start ups with limited budget can do a testing phase every quarter rather than monthly.
4- And what should the minimum profit margin be on that product for it to make sense. Is there a bare minimum guideline. Or is adwords truely just for larger ad budgets.
ANSWER: If a conversion [ie product sale] equals $500 and you spent $100 to get those leads and one person converted then it’s worth it.